I had been a MAC lipstick virgin for years so when I finally received one as a gift from my good friend I was entirely grateful. I had heard a many good things about the shade Ruby Woo and really it does not disappoint for those who love a red lip. In all fairness I am not a beauty expert and my lipstick applying skills are probably embarrassing. However for me this lipstick is the perfect shade, has the brilliant matte finish I have always wanted in a lipstick and lasts a good while. One thing I would critique is that be careful when over applying in the day as the build up is nasty and it starts to dry up and go flakey. Well this happens for me. For a thick matte lipstick though that is no surprise.